3/17/2024 0 Comments Buku pemasaran telur![]() ![]() The marketing strategy of Strength-Opportunity is recommended. However, the threats from the imported apple are the more interesting, the consumers’ prestige motivation, and the increasing number. Meanwhile, the opportunities are the better consumer’s purchasing power and their health motivation, and the increasing of Malang apple demand. The result shows that the strengths of the Malang apple compared to the imported one are fresher, healthier and relatively cheaper, but the weaknesses are the less interesting of the apple’s appearance and purchasing place, and also the less promotion. Meanwhile the primary data was analyzed by the SWOT analysis. The research subjects are traders and farmers of Malang apple in Malang Raya. This study aims to formulate the marketing strategy of Malang apple. Malang apple, marketing strategy, SWOT analysis Abstract ![]()
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